IML Group Field Marketing

Field Marketing Services

IML offers a wide range of Field Marketing activities.

All promotional activities can be tailored to suit your individual marketing requirements, to maximise brand awareness, product sales and brand perception. We offer tactical and strategic support to complement any existing above and below the line marketing activity.
IML plans, executes and manages campaigns with extreme attention to detail from conception through to completion. IML offers a plethora of services, all of which can be adapted as required to best serve the interests of our clients' brands.

Facilities We Provide:

  • Merchandising
  • In-Store Sales Promotion
  • Event Management
  • Product Launches
  • Exhibitions
  • Kiosk / Stall Designing
  • Mall Activations
  • Market Audits
  • Visibility Audits
  • Distribution Health checks
  • Supply of Gifts and premiums


Make sure your company is represented by promoters, who are handpicked and trained by IML. We have promoters of all nationalities, who are skilled in engaging, energetic sales. We can provide specialist promoters trained to understand your brand and product. We also have male and female promoters on our books to help gender-specific promotions target the desired audience.


IML merchandisers are trained individually prior to starting a project, in order to have full understanding of the client’s requirements and to effectively manage product merchandising in assigned territories.

We have merchandisers of various nationalities, able to adapt to the dynamics of the changing market environment.

Mystery Shoppers

Mystery Shopping is an effective field marketing tool to assist in the development of promotions to maximise your return. IML can provide a team of experienced professionals, extensively trained prior to starting a project, to observe and evaluate customer service processes, sales techniques, point of sale usage or product knowledge, as well as visibility checks, price checks and activity reports comparison.

Brand Ambassador

IML’s team of highly trained multilingual Brand Ambassadors can help effectively market any brand, product or service. With excellent interpersonal and customer service skills and the flexibility to adapt techniques as required by the product, brand or venue, they are specially selected to interact with customers, sales prospects, business partners and the media to build consumer preference of a brand.

Hostesses/ Models

IML has a large portfolio experienced, attractive, well-mannered, and extremely personable multilingual female and male models, hosts and hostesses to help boost sales and brand awareness at trade shows, product launches or brand events. Specially selected to add glamour and enthusiasm, they operate with absolute integrity and are able to adapt to any environment or situation, as required.

If you are a Model and want to Register with IML Group please REGISTER NOW

Join Our Team
The IML Group signs an Exclusive Regional Media Agreement with Fitness First.

This is an incredibly exciting regional collaboration as the IML Group specialises in creating unique and targeted marketing initiatives and Fitness First is a world leading fitness club with an attractive demographic of active members.

The possibilities to create fun and energetic ways for brands to engage with the 70,000 Fitness First members are boundless. How strong is your business core?

For more information Contact:

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