GUINNESS WORLD RECORD for a charitable clothes collection in 2015.
The IML Group has been recognized for it’s work in helping these Unilever brands break the world record for charity!
158,000 clothes collected! -------------
280,000 samples distributed!
Having partnered with the Red Crescent, clothes collection stands were set up at the main malls throughout the UAE.
Through staged radio and online marketing, consumers were driven to the 3x3 meter stands at Mall of The Emirates,
Deira City Center, Mirdif City Center, Lamcy and IBN Battuta between June and July.
A clothes collection was taken, in which, Comfort and Omo samples were given as a "Thank You"
and children were given the chance to write cards to those in need.
The campaign was a huge success almost doubling the previous years' results!
IML has partnered with Unilever's Comfort and Omo on their largest campaign of the year, "Share a Touch of Love", for the last 5 years...
The IML Group has been recognized for it’s work in helping these Unilever brands break the world record for charity! ...
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