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IML Group Media

In-Mall Media

With 1000s of daily visitors, shopping malls are the ideal place to communicate to consumers.
Research has shown that the consumers in the shopping malls are in the buying frame of mind and don't find this type of advertising intrusive.

Entrance Branding

With thousands of daily visitors, Mall Entrance Branding and other promotional activities provide the ideal opportunity to communicate when there is very little competition for consumer attention. Whether you are delivering your message via door branding or entrance floor branding, there is a clear benefit in getting your message across first.

Washroom Advertising

This media works especially well when you want to target a specific gender and allows a more intimate message. Washroom Advertising also addresses a captive audience, offering one-on-one, lifestyle targeted communication in an uncluttered environment.
IML has exclusive contracts for all of the washrooms within 22 malls across Saudi Arabia, as well as a growing network throughout the GCC.

Changing Room Advertising

Changing Room Advertising offers an ideal channel for reaching female and male target audiences, as well as allowing niche customisation of the message to address specific demographics, markets and lifestyles on a one-on-one basis, in unique formats that will capture consumers’ attention.

Food Court Branding

Food Courts offer a unique environment for advertising. Whilst dining at the shopping mall consumers are a captive audience, with time to read and absorb marketing messages.
Tabletops are colourful, bright, informative and effective, which, when combined with a range of other creative executions spread throughout the Food Court, have a strong visual impact, driving awareness and creating an impulse for shoppers to buy products.

Escalator Branding

Easily communicate with customers in high-density locations using this high impact, cost effective medium. Escalator Branding addresses a captive audience, who view the message at eye-level.
Escalator Branding also allows for incredible versatility, with numerous messages repeated on individual steps or with one continuous graphic spread over a number of steps.

Elevator Branding

Elevator advertising is one of the most effective marketing tools available in terms of consumer awareness, simply because occupants of elevators are a captive audience surrounded by few distractions.
IML’s strong network of mall partnerships ensures that your message will reach your target market in a unique attention-grabbing way.

Pillar Branding

Create new opportunities for brand exposure with Pillar Branding. Introduce consumers to your brand before they even leave the parking lot, as well as while they wander around the mall. Your brand and message is planted in mall visitors’ minds through multiple exposures as they walk or drive past each pillar, looking for a suitable place to park, or while leaving the shopping environment and returning to their car, as well as using your advert as a memorable marker to remind them where their vehicle is parked.

Join Our Team
The IML Group signs an Exclusive Regional Media Agreement with Fitness First.

This is an incredibly exciting regional collaboration as the IML Group specialises in creating unique and targeted marketing initiatives and Fitness First is a world leading fitness club with an attractive demographic of active members.

The possibilities to create fun and energetic ways for brands to engage with the 70,000 Fitness First members are boundless. How strong is your business core?

For more information Contact: cathy@Imlme.com

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