IML Group Media

In-Store Media

In-store media is a fast, easy and convenient way to make marketing communications as effective as possible.

IML has conducted widespread research on consumer buying behaviour. This has shown that 70% of brand decisions are made at the shelf, making it vital to influence shoppers in the 'final metre', that is, as they approach the shelves.
Our extensive experience means we are supremely qualified to advise you on the most effective strategy to create a successful balance ,vithin your marketing mix, between shopper media and traditional marketing channels, to maximise influence at the point of purchase and give your brand a powerful edge over your competitors.

Join Our Team
The IML Group signs an Exclusive Regional Media Agreement with Fitness First.

This is an incredibly exciting regional collaboration as the IML Group specialises in creating unique and targeted marketing initiatives and Fitness First is a world leading fitness club with an attractive demographic of active members.

The possibilities to create fun and energetic ways for brands to engage with the 70,000 Fitness First members are boundless. How strong is your business core?

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